中国银行

Bank Of China


基于四季更迭变换,设置春、夏、秋、冬四大氛围主题,以招财猫卡通形象为主体,以四季代表性植被及季节特征(樱花、绿叶、枫叶、雪花)为辅助元素,对银行室内设施及内部环境进行氛围升级和实用性美化。

依据行业定位为其量身打造跨地域、跨性别、跨年龄、跨次元全新IP形象“兴兴”,以海为源、奔涌诞生。

With the four seasons as the design concept, we designed spring, summer, autumn, winter four atmosphere themes. With the Zhaofai Cat cartoon image as the main body, with four seasons plants as auxiliary elements, We upgrade the atmosphere and beautify the indoor facilities and internal environment of the bank.