钢铁生肖的团圆情怀

Reunion of the steel zodiac

传统不再一成不变，生肖IP也可与时俱进，同频时代语境。在设计师手中，十二生肖如同圆明园中的十二兽首，从农耕、神话、民俗、信仰中蜕变，钢铁外表的赛博风潮，融入东北老工业基地热血传承，让每个中国人都拥有的生肖，在这个不确定的时代，硬气、霸气、骨气，笃定新生。钢铁生肖，是设计赋予传统全新的时代内涵，既刻画中国巍然挺立，冲破阻挡的奋斗精神，也展现凝心聚力，团结向上的民族力量，唐道创意集结，广告人的那一份热血与美好，为团圆，再更新。

Tradition is no longer unchanged, zodiac IP can also keep pace with The Times, the same frequency era context.In the hands of designers, the 12 zodiac animals are like the 12 animal heads in the Old Summer Palace, transforming from farming, myths, folk customs and beliefs.The cyberpunk of steel appearance, integrated into the blood heritage of the old industrial base in Northeast China, so that every Chinese people have the zodiac, in this uncertain era, tough, domineer, backbone, determined new life.Iron and steel zodiac, is the design to give the traditional new era connotation, not only depicts China standing tall, breaking the barrier of the spirit of struggle, but also shows the coagulation of the heart, unity and upward national power, TTAD creative assembly, the advertiser's blood and beauty, for reunion, and then updated.