长白深处 有奾珍

The treasure of Changbai Mountain


在当下新消费全面升级的背景下,传统中式滋补品已迈入一个新的高速增长周期。作为天然滋补食材的源取地,雪蛤、红参等长白山珍已被越来越多的年轻人所关注,然而,怎样的产品才能匹配现代生活方式的需求,被更多人所关注?唐道,给出了答案。追本溯源,凝神于形,以自生长于长白山的奇珍瑰宝为设计灵感,将产品属性与至美国风相结合,打造出令人过目难忘的产品包装形象。

In the context of the current comprehensive upgrading of new consumption, traditional Chinese tonics have entered a new high-speed growth cycle.As a source of natural nourishing ingredients, Changbai mountain treasures such as clams and red ginseng have been paid more and more attention by young people.However, what kind of products can match the needs of modern lifestyle and be paid more attention by more people?TTAD gives the answer.Go back to the source, concentrate on the form,the design is inspired by the rare treasures grown in Changbai Mountain,combine product attributes with American style to create a memorable product packaging image.