1957农场 | 花田记

1957 Farm | Flower Land
花田记便诞生于成立于1957年的国营新立农场，扎根于沃土之中，为植被寻找最美的土壤，为粮食邂逅挚爱的品尝。设计以多种元素的版画质感，传递出百年老店的视觉风格。元素发想包含稻穗、人拉牛耕田、拨浪鼓、燕子风筝、铁皮青蛙、襁褓、包袱、各类娃娃、各类花朵、畜牧动物、鱼类、瓜果梨桃、水果类、蒲扇、草帽、日用服装类、锄头、镰刀、工具类、大跃进徽章、货币代币票证以及老虎鞋、老虎帽、九连环等。Logo设计上，米粒充当了重要的角色，在古体汉字优美的笔划中点缀一二，使文字瞬间沾上了田间的气息，文字造型灵动优美，赋予花田记优雅的品牌气质，来自碑文拓本与活字印刷中的笔划，代表了农业文明时期的巅峰民间艺术，辅助图形以米粒为基本形，延展出一系列田间常见的动植物，荷叶舒展，蛙鸣鸭溪，彩蝶舞田，画面倍感鲜活，胜任多种场合应用。
Flower Land was born in the state-owned Xinli Farm established in 1957, rooted in the fertile soil, looking for the most beautiful soil for vegetation, for food encounter love taste.Design element include rice, people pull cattle farming, rattles, swallows kites, tin frogs,swaddling clothes, bundles, all kinds of dolls, all kinds of flowers, livestock animals, fish, fruits and pears, fruits, Pufan, straw hats, daily clothing, hoes, sickles, tools, Great Leap Forward badges, currency tokens and tiger shoes, tiger hats, nine chains, etc.In Logo design, rice grains play an important role, embellishing the beautiful strokes of ancient Chinese characters, making the text instantly stained with the smell of the field.The text shape is smart and beautiful, giving Flower Land an elegant brand temperament.The strokes from the inscription rubbings and movable type printing represent the peak folk art in the agricultural civilization period. The auxiliary graphics take the basic shape of rice grains, extending a series
of common plants and animals in the field. The lotus leaves stretch, the frogs sing and the ducks stream, and the colorful butterflies dance in the field, making the picture feel fresh and suitable for various occasions.